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Vignelli Token

It is difficult to think of navigating New York City without experiencing the mark that Lella and Massimo Vignelli left. The Vignelli Token memorializes the dynamic duo’s impact by referencing the dimensions and materiality of the particular MTA subway token which was in circulation during the period that the famous identity and wayfinding system was implemented. As a souvenir, this item is made to be produced in a numbered sequence allowing those who purchase it to be part of a lineage, carrying the Vignelli x NYC ethos with them, forward into the future - by design. Created for the invitational exhibition "NYCXDESIGNXSOUVENIR". Typography by Jason Alger, photos by Elizabeth Lamark.